With years of experience as a disruptor in the Baby & Personal Care industry, Madeleine brings a wealthy of knowledge in e-commerce strategies and retail channel optimization. Areas of focus include:

- Retail Coaching, Line Reviews & Product Development: guiding brands through product innovation and channel strategies that capture consumer attention and increase sales

- Performance Marketing & Analytics: leveraging data to drive customer acquisition, conversion and revenue growth across platforms like DTC, Amazon, Walmart, Target, Babylist, Walgreens, and CVS

- Business Strategy & Growth Roadmaps: developing actionable plans and programs that help brands grow across all or unique channels, building sustainable and profitable business models

- Team Infrastructure & Capability Development: empowering teams with the right tools, skills, and leadership to execute on strategic goals and drive long-term success

Specializing in the Baby & Personal Care sector, Madeleine has worked with iconic brands such as Frida, UPPAbaby, and Freshly Picked, helping them scale and dominate in an ever-changing market landscape. Her deep understanding of consumer behavior and omnichannel growth makes her a strategic partner for companies looking to innovate and expand. 

Lenny brings a unique perspective to consulting with his extensive experience in operations, finance, and analytics across industries such as Real Estate, Finance Technology, and Quick Service Restaurants (QSR). His areas of expertise include:

- Operational Excellence & Strategy: designing and optimizing systems and processes that increase efficiency, scalability, and profitability

- Financial Strategy & Analytics: providing data-driven insights that help businesses make strategic financial decisions, streamline operations, and improve bottom-line results

- Business Transformation: leading organizational changes, implementing process improvements, and driving operational growth

From serving as the COO of House Analytics (a real estate analytics startup) to leading Marketing Analytics at StartEngine and the Center of Operational Excellence at Restaurant Brands International, Lenny has worked on both large-scale corporate strategies and high-growth startups. His ability to analyze complex data and translate it into actionable business strategies makes him an ideal partner for companies seeking to optimize their operations, analytics or finance functions.